Privacy Policy

1. What This Policy Covers

This policy explains how we collect and process personal data when you browse craftyneonsigns.co.uk, request a quote, place an order, subscribe to marketing updates, or interact with our support team. It also outlines the lawful bases we rely on and the rights available to you.

2. Data We Collect

• Identity & contact data: name, company details, email, phone, event date, and delivery address collected via quote forms and checkout.
• Order data: design briefs, sign specifications, payment status, VAT information, and communication history.
• Technical data: IP address, browser type, device identifiers, referral source, and site analytics captured through essential and performance cookies.
• Marketing preferences: opt-in choices for email campaigns, social remarketing audiences, and trade updates.

3. How We Use Personal Data

We process personal data on the following lawful bases:

• Contract: to provide design proposals, manufacture bespoke signage, deliver orders, and manage aftercare.
• Legitimate interests: to improve our website, respond to enquiries, maintain fraud controls, and build lookalike audiences that do not override your rights.
• Consent: to send marketing emails, run paid social retargeting, or feature project photography in our gallery. You may withdraw consent at any time.
• Legal obligation: to comply with HMRC record keeping, product safety directives, and regulatory requests.

4. Sharing Your Data

We share data only with trusted processors necessary to run our operations:

• Production partners and couriers who deliver and install your signage within the UK and EU.
• Payment providers (Stripe) and quote submission services (Resend) to securely process transactions and notifications.
• Analytics and marketing platforms that respect UK & EU transfer safeguards (e.g., Standard Contractual Clauses or UK Addendum).

We never sell personal data. International transfers outside the UK/EU are protected by appropriate safeguards, and we can provide details upon request.

5. Data Retention

For successful orders we retain project files, invoices, and correspondence for up to seven years to satisfy HMRC and product warranty commitments. Quote enquiries that do not progress are removed after 24 months. Marketing data is erased within 30 days of an unsubscribe request.

6. Your Rights

You have the right to access, correct, delete, restrict, or port your personal data, as well as object to direct marketing. To exercise any right, emailprivacy@craftyneonsigns.co.uk. You may also lodge a complaint with the Information Commissioner’s Office (ICO) or your local EU supervisory authority.

7. Cookies & Tracking

We use strictly necessary cookies for checkout security, performance cookies to measure demand for venues like weddings, hospitality, or events, and optional advertising cookies for retargeting. During your first visit we present a consent banner where you can manage preferences.

8. Contact

Crafty Neon Signs, Unit 12, London Fields, E8 4QA, United Kingdom. Data Protection Officer: Emma Clark.

Email: privacy@craftyneonsigns.co.uk